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Lead Generation

Lead Nurturing Techniques, no one ever taught you or Showed you !
We will show you the REAL difference in quality of Leads!!
Marketing qualified | Sales Qualified
“If everything seems under control, you’re just not going fast enough.” - Mario Andretti

Lead generation is a complex yet simple, most important part of sales process for any business. IN order to deliver the right leads to our clients, we first put a lot of effort in understanding the definition of lead for our individual clients, on campaign to campaign basis. Many companies have different definitions depending on their sales cycle, but standard definition is a qualified potential buyer who shows some level of interest in purchasing your product or solution.

We understand that marketing efforts end once a new lead comes into our system – what is also called Top of the Funnel (TOFU) marketing. Every other competition of ours does generate leads, but the problem is that most new leads are not ready to buy yet. And for these Leads, if the sales Rep Engages and the lead is not ready to talk, it reinforces the notion that marketing sourced leads are not great. As a result leads get lost or ignored.

To prevent this from happening, we at CGS invest in Lead Nurturing and other Middle of the Funnel (MOFU) techniques to build relationships and trust—earning the lead’s business once he or she is finally ready to buy.

Marketing Reports indicated that the greatest barrier to entry to quality lead generation is lack of resources in staffing, budgeting, or time, and lack of high quality data to drive campaigns. And that is why we at CGS, at the inception of any campaign, recalibrate our staffing, budget and time so that we can deliver on the high quality leads as committed.

good outbound marketing can push someone through the funnel at a faster rate, assuming they are closer to being ready to buy.